NYC’s hottest new concert venue is hiding inside a Times Square billboard

nypost.com:

Post Malone christened the cutting edge concert space, hanging from the front of the new TSX Broadway building on the southeast corner of 7th Avenue and 47th Street.

The “Rockstar” artist treated New Yorkers and visitors from around the world to an impromptu, 18-minute set — at the height of the evening rush hour.

The singer-songwriter ably ran through some of his greatest hits, along with a fresh track from “Austin,” Malone’s anticipated next album, dropping July 28.“I’m the first guy to do this and I was super terrified because I know everyone has a busy day and a busy schedule,” Malone told reporters before the show, according to Billboard. “Hopefully I don’t f–k it up.”The unexpected event left the top end of the Crossroads of The World packed enough to frighten cab drivers for blocks — a welcome sight after the district’s pandemic-era — and post-pandemic — struggles. “This iconic moment not only marks the beginning of a new era for live performances in Times Square but also showcases our commitment to providing unique and unforgettable experiences for fans around the world,” TSX Entertainment co-founder and CEO Nick Holmstém promised.The entertainment company partnered with chicken finger restaurant chain Raising Cane’s, as well as Harley-Davidson, to sponsor the venue’s christening.

Raising Cane’s opened its first NYC location in Times Square in late June.Besides the expected array of live performances, the new stage and billboard can be rented for premieres, personal use, and other marketing stunts.