Music Industry Moves: Warner Records Launches Dance Label Major Recordings, Led by Sam Mobarek
Thania Garcia Warner Records today announced the launch of its first-ever flagship electronic dance music label, Major Recordings. Headed by Sam Mobarek, the label’s first signing is duo the duo Parisi, in partnership with Parlophone’s FFRR imprint. Mobarek will report to Warner Records’ co-chairman/ COO Tom Corson and co-chairman/ CEO Aaron Bay-Schuck. Mobarek has nearly two decades of experience in branding and marketing, most recently running Mob Creative, which she also founded. Prior to Mob, Mobarek led the marketing department at Ultra Music, working with Calvin Harris, Steve Aoki, Pitbull, and deadmau5; she also ran the pop imprint Lefthook under Sony Music while still a student at New York University’s Stern School of Business, and held posts at live music company SFX (now Lifestyle) as well as Beatport. In recent months, she and her team have been working with Warner’s partners on such acts as the Blessed Madonna, Eliza Rose, Luude, Skin on Skin and more.