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Will the Sony-Zee Merger Be a Turning Point in Indian Media, or Another Milestone in the Decline of Linear TV?

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variety.com

Zee Entertainment Enterprises and Sony’s Indian TV businesses has been nearly two years in the making, but finally cleared a key regulatory hurdle on Thursday.

The combined companies have the potential to create a giant in broadcast TV — a sector that is still paramount in India — and are valued at $10 billion.

Last week’s other tremblor was news from Burbank that Disney+ Hotstar, India’s streaming market leader, had lost 12.5 million subscribers, following the loss of key sports rights to a competitor.

While no surprise, the news confirmed that the Indian streaming market remains a difficult environment to achieve both scale and profitability.

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