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SB Projects President Allison Kaye on Why Scooter Braun Has Felt ‘Misunderstood’ and Signing ‘Superstar’ The Kid Laroi

Scooter Braun’s SB Projects since its founding in 2007, Allison Kaye has helped to shape the careers of superstars like Justin Bieber and Ariana Grande — and has been by Braun’s side through all the ups and downs of the ever-evolving music industry.Now president of SB Projects and a partner in Ithaca Holdings — Braun’s media company that just sold for $1 billion — Kaye is one of the most powerful executives in the business, shepherding both the company’s music and non-music ventures, which now include film, TV, philanthropy and technology.Kaye sat down with Variety to discuss her experience working with Variety’s Music Mogul of the Year for over a decade.How have you seen Scooter change in the last 10 years? I think that Scooter has changed
variety.com

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