Streamers’ Evolving Acquisition Strategy Brings New Opportunities and Challenges for Broadcasters, Indie Producers
Variety, the U.S. streamers are starting to move away from aggressive rights grabs, in part because, as Blum pointed out, it is a “fundamentally unsustainable” strategy. “Back in 2020, 60% of the top 10 shows on Netflix were originals, and now, 60% of the top 10 shows are acquisitions, licensed in from AMC and others,” says Guy Bisson, executive director and co-founder of Ampere Analysis.