Although not a new concept, the idea of immortalizing a human through holograms, potentially AI-created, is becoming more relevant as it gets discussed by Hollywood stars.
Both country legend Dolly Parton and actor and media personality Whoopi Goldberg have recently noted their aversion to the permanency holograms allow, with Goldberg going so far as to make legal provisions against the technology in her will Fox News Digital spoke with an expert who said that while certain steps can be taken to protect your name and likeness while alive, things become a whole different ball game after death. "Unfortunately, in the age of AI, celebrities can never fully ensure that their name and likeness won’t be used as a hologram post-mortem without their permission," Abe Lichy, partner and chair of the intellectual property practice at McLaughlin & Stern, tells Fox News Digital.
When asked if she had any interest in mirroring Swedish supergroup Abba's use of virtual avatars during their "Abba: Voyage" concert, Parton was dismissive. "I think I’ve left a great body of work behind," she said during a recent press conference, per The Independent. "I have to decide how much of that high-tech stuff I want to be involved [with] because I don’t want to leave my soul here on this Earth," she said. "I think with some of this stuff, I’ll be grounded here forever. … I’ll be around, we’ll find ways to keep me here," she added.
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