NBCU Taps iHeartMedia as Paris Olympics Exclusive Audio Partner
variety.comTodd Spangler NY Digital Editor NBCUniversal inked a deal with iHeartMedia making it the exclusive audio partner for the Olympic Games Paris 2024.
Under the agreement, iHeart will provide 24-7 play-by-play audio channels for select NBCU linear coverage of the Olympic Games.
In addition, iHeartMedia will create an original iHeartPodcast for the Olympics hosted by Bowen Yang and Matt Rogers (of the popular “Las Culturistas” podcast) and produce Olympic-themed episodes for some of its top educational podcasts, including “Stuff You Missed in History Class” and “Ridiculous History,” as well as promote tune-in for NBCU’s coverage across TV and Peacock.
The play-by-play Olympics channels carried by iHeartMedia will feature NBCU’s coverage of “the most exciting moments of the Games,” with a special focus on Team USA.
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