Brian Steinberg Senior TV Editor At last, even TV’s smallest viewers will have a reason to watch the Big Game. Paramount Global’s CBS is already scheduled to televise Super Bowl LVIII in 2024 from Las Vegas, and sister cable outlet Nickelodeon aims to get in on the scrimmage.
The kids-focused outlet plans to show an alternate telecast of the pigskin classic. filled with special on-screen graphics and guest reporters — and, presumably, plenty of the network’s signature green slime, among other surprises.
While the NFL has long sanctioned a Spanish-language broadcast of the annual Super Bowl, the Nickelodeon effort may well be one of the first telecasts approved by the league for a niche crowd, albeit a sizable one. “We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” said Brian Robbins, President and CEO, Paramount Pictures and Nickelodeon; and Chief Content Officer, Movies & Kids & Family, Paramount+, in a prepared statement.
The executive vowed to combine “the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV” for an audience that will consist of kids and their families.
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