Naman Ramachandran Despite the humongous success of “Barbie” and “Oppenheimer” in the U.K. and Ireland, the territory’s theatrical exhibition business is not out of the darkness yet, the Vue cinema chain chief has said.
Speaking to the Sky News podcast, Tim Richards, founder and CEO of Vue International, hailed an “amazing summer” citing the latest films in the “Guardians of the Galaxy,” “Mission Impossible” franchises and the “absolutely phenomenal” “Barbie” and “Oppenheimer.” “We knew it was going to be big.
The advance bookings that we had for the movies were the biggest since ‘Avengers: Endgame,’ but what was really amazing is 23% of our customers booked to see both movies at the same time.
I don’t think anyone saw that coming. I mean, the pink of ‘Barbie’ and the incredible, but somewhat a little bit bleak landscape of ‘Oppenheimer,’ two very different movies, but they just worked together really well and they were very effectively marketed,” Richards said. “It was really through social media that the term ‘Barbenheimer’ came out.
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