Christina Gualazzi & Matt Goldman’s Ethos Entertainment Strikes Up Joint Venture With Picture Farm For Development And Production
deadline.comEXCLUSIVE: Ethos Entertainment, the L.A.-based talent management company recently launched by Christina Gualazzi and Matt Goldman, has entered into a new joint venture with the NY-based production company Picture Farm, helmed by partners Ben Freedman, Chris Bren, and Dion Sapp.
Through the partnership, the companies will team on the development and production of a wide range of projects, including scripted and non-scripted TV series, as well as features, commercials, and digital content, the idea being that cross-collaboration and knowledge-sharing will unlock growth opportunities for all involved.
The JV stems from an earlier working relationship formed during production on Black Market with Michael K. Williams, the critically acclaimed Vice TV docuseries, produced by Freedman, Sapp, and Goldman, which won two Realscreen Awards.
Said Ethos Entertainment’s Gualazzi, “By joining forces with Picture Farm, we can offer our clients a wider range of excellence in not only talent management but also now a creative collective to develop and implement their own intellectual properties with the support of an established physical production company.” Freedman explained that the partnership provides Picture Farm with “direct access to a depth of talent, filmmakers, and industry relationships which we will capitalize on to increase our already robust production slate.” Projects already set as part of the joint venture include two reteaming the companies with Matthew Horowitz, the showrunner-director behind Black Market: a series with Grammy nominee Pusha T that examines the hand-in-hand operation of the corporate world and illicit markets, along with a limited hybrid docuseries on the incredible untold story of one of the world’s
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