See Blake Lively's Red Hair Transformation on 'It Ends With Us' Set
Blake Lively was spotted rocking a whole new 'do on the set of her new film, Lively is going ginger for the new part, ditching her famous, long blonde locks to become a redhead for the role.Waiting around between shots on the set in New Jersey, Lively was seen wearing a long brown dress which she paired with penny loafers and high socks.Lively stars in the film adaptation of Colleen Hoover's bestselling book,, opposite Justin Baldoni, who is also directing the film.Lively will star as Lily Bloom, a small-town college graduate who moves to Boston with hopes of opening a flower shop. Baldoni stars as Ryle Kincaid, the neurosurgeon Lily meets upon her arrival who has an aversion to serious romance. In addition to having a starring role in the film, Lively — who was pegged to the project back in January -- will be an executive producer on the film alongside Hoover, Steve Sarowitz, Andrew Calof and Baldoni.After becoming a «BookTok» cultural phenomenon with over 2 billion views on her TikTok hashtag, Hoover became the best-selling novelist in the U.S.