Netflix owns less than 25% of its IP of its content in Europe after expanding its business models over recent years, a senior acquisitions head has revealed.
Speaking today at Content London in the UK, Netflix Director of Acquisitions Strategy EMEA Lina Brounéus told delegates how the streamer is seeking to move beyond perceptions it only wants to own the European content it invests in, and instead is open to a range of models. “If you look at it on a whole, we own less than 25% of the IP rights for our European content,” she said. “That’s a big evolution.” For comparison, Ampere Analysis last year unveiled data showing originals and exclusives made up more than 50% of the Netflix catalog in the U.S.
for the first time. It should be noted Netflix does brand many of its international acquisitions for the States as originals, despite them hailing from other destinations.
When former Viaplay content exec Brounéus joined Netflix in 2018, the streamer was still broadly focused on owning as much of its library as possible, though it was still very active in acquisitions.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.