SXSW Festival to Expand with Launch of London Edition in June 2025
variety.comJack Dunn The South by Southwest festival, held annually in Austin, Texas, will launch a European edition in London in June 2025.
SXSW London will feature the mix of keynotes conversations, film and TV events, music showcases and showcases for innovations in digital and gaming that have defined SXSW since the festival began in 1987.
The London festival will emphasize visual arts, design and fashion with exhibitions and immersive experiences that will be held in the Shoreditch area of east London.
SXSW is owned by Variety parent company PMC. “As a life-long fan of SXSW, I truly believe that it’s more than an event — it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future,” said Randel Bryan, managing director of SXSW London. “SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.” The arrival of SXSW London underscores the importance of the entertainment, media and tech industries in modern Britain.
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