MipTV: 10 Television Sales Chiefs Reveal How They Are Planning For Life After Peak-Pandemic
As the virtual MipTV gets underway today, we asked 10 television sales chiefs five simple questions about the state of the market after a pandemic-ravaged year. MipTV was one of the first major television events to pivot online during the coronavirus crisis’ first wave in 2020 and, since then, the distribution business has followed suit in its embrace of video calls, virtual showcases, and far fewer flights. The answers of these 10 distribution bosses confirm what we all know: There is no going back to the way things were. Scroll on to see how they plan to emerge from the worst days of the pandemic.