Amazon Unifies Prime Video, MGM+ And Freevee Third-Party Partnership Efforts Under Andrew Bennett
deadline.comEXCLUSIVE: In its latest corporate realignment, Amazon has created a single unit for third-party living room device business development and partner marketing for Prime Video, MGM+ and Freevee.
Leading those activities will be company veteran Andrew Bennett. After heading up Prime Video’s living room device partnership efforts since 2017, Bennett is now VP and head of global video partnerships for Prime Video, MGM+ (rebranding this month from Epix) and Freevee.
He now reports to Kelly Day, VP of International at Prime Video, who joined the company last year from Paramount Global. The move follows last fall’s revamp overseen by Prime Video and Amazon Studios SVP Mike Hopkins, which put studio chief Jennifer Salke in charge of MGM as well, while expanding the duties of MGM COO Chris Brearton.
Amazon acquired MGM in 2021 for $8.45 billion. The consolidation under Bennett will enable the video arm to leverage three distinct streaming video services in conversations with 200-plus living room device partners.
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