a host of new theatrical release requirements for movies to qualify as best picture nominees for the 2025 Oscars. In addition to the standard one-week run in one of six U.S.
markets, films released in 2024 will also require an expanded theatrical run of seven days, consecutive or non-consecutive, in 10 of the top 50 U.S.
markets, no later than 45 days after its initial release. The Academy’s rationale is to promote a healthy theatrical environment and improve exposure and accessibility to awards contenders in the United States.
That same drive has been omnipresent in the U.K., with ongoing campaigns by the likes of the U.K. Cinema Association and the British Film Institute to get audiences back to movie theaters after the pandemic.
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