, but the numbers don't lie: Americans really are drinking less. A found that not only are fewer adults drinking alcohol, but those who do are consuming less or considering alternative options, with sales of non-alcoholic drinks in 2021.That's expected to only increase in the months ahead.
According to Pinterest, searches for “fancy non alcoholic drinks” and “mocktail bar” have increased by 220% and 75% respectively.
To answer the demand, retailers across the country have been stocking more non-alcoholic beer and wine offerings while restaurants and bars have increased the number of mocktail and low-ABV options on their menus.The reasons why everyone's suddenly so sober curious vary and are hard to pin down.
You could blame or celebrities for touting the “California sober” lifestyle (that is, skipping alcohol but still enjoying weed and/or mushrooms).
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