Giant Spanish-language powerhouse TelevisaUnivision, which merged just over a year ago, saw sales surge 22% in the fourth of 2022 to $1.45 billion on strong World Cup games.
Advertising revenue was up 14% in the U.S. and 10% overall. Vix, now the largest dedicated Spanish-language streaming service, hit 25 million+ monthly active users on its free tier.
Subscription service Vix+, which launched in July, wasn’t broken out. TelevisaUnivision CEO Wade Davis said the streamer should be profitable by the end of this year.
Ad revenue in Mexico grew 4%. TelevisiaUnivision said adjusted OIBDA grew 5%. Operating expenses of $3 billion, up 21%, reflect investments in ViX original content, sports rights, marketing and technology.
Read more on deadline.com
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