Gavin Bridge Senior Media Analyst Note: This article is an offshoot of Variety Intelligence Platform’s special report “The New Face of Content Piracy,” available exclusively to VIP+ subscribers. Content piracy is rife in the U.S.
Approximately 23 million U.S. adults (11%) pirated content in the last year, according to an exclusive survey fielded last month for VIP+ by YouGov.
Whilst the vast majority of Americans are law-abiding when it comes to content consumption, a sizable proportion confess to dabbling with illegal downloads or streams for TV shows, movies or live sports.
But this doesn't necessarily come down to some wanting to collect every episode of shows they love or a sense of getting one over on massive corporations.
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