Stacey Abrams Picks Ex-CBS Exec Adriana Martínez Barrón To Head Film & TV Unit For Sage Works Production Banner

deadline.com:

EXCLUSIVE: Having already portrayed the President of United Earth on Star Trek: Discovery and shiftedthe political landscape here in America more than once, Stacey Abrams is expanding her production company today with a heavy hitter hire.

Former CBS Drama Series Development VP Adriana Martínez Barrón is joining Abrams’ Sage Works as the Head of Film and Television, I learned. “I am delighted to welcome the immense talents of Adriana as our new Head of Film and Television, as we continue to grow our slate and our reach,” Abrams told Deadline today of the new addition to her team. “As a storyteller and avid consumer of media, I created Sage Works Productions because entertainment allows us to identify our most complex challenges and craft creative solutions that inspire and transform,” the ex-Georgia legislator added.

The feeling is clearly mutual. “I’m thrilled to partner with Stacey to bring her vision to life,” experienced executive Martínez Barrón said Tuesday of her new gig. “ I look forward to continuing to advocate for and elevate vibrant, dynamic stories, through characters who are as varied and progressive as the audiences they serve.” Martínez Barrón will report directly to Abrams.

Sage Works Productions was formed by the two-time Georgia governor candidate in 2020. Abrams and Sage Works are both represented by UTA Prior to boarding her VP role overseeing CBS’ primetime development slate in early 2022 , Martínez Barrón was VP Film at Eva Longoria’s Unbelievable Entertainment, production shingle.