Filipino Media Giant ABS-CBN Charts Global Course, Betting on Universal Appeal of Love Stories and Family Dramas (EXCLUSIVE)
Naman Ramachandran After Korea, Philippines media giant ABS-CBN is positioning itself as the next potential purveyor of hit Asian entertainment, building on the international box office success of “Hello, Love, Again.” “What we want to export or highlight to the rest of the world is what makes the Filipinos great as a people,” says Kriz Gazmen, head of ABS-CBN Films. “We’re very big on our love stories. We’re very proud of our love stories, and I think that’s a very good entry way for us to the global market.” The strategy appears to be working.