Spend On Italian TV & Film Shot Up To $1.9B In 2022, Says Report – MIA Market
deadline.comSpend on Italian TV and film productions shot upwards by 28% to €1.8B ($1.9B) last year, the latest report into the country’s sector revealed today.
Closing the MIA Market, the likes of Audiovisual Producers Association (APA)/Cinecittà President Chiara Sbarigia, Netflix Italy boss Tinny Andreatta and Ministry of Culture Undersecretary Lucia Borgonzoni presented the APA research, which took in Italian TV and film investment in the 2022 calendar year and is the fifth of its kind.
The report showed that the total value of investments in original Italian productions across genre was €1.8B, up from around €1.4B, with more than half of this figure made up by spend on linear platforms such as national pubcaster Rai.
Sbarigia pointed out that the “steady growth” of online spend is now worth almost a third of overall TV spend, while there has been “significant boost in documentaries and animation, mainly in the VoD segment” – a key talking point at the MIA TV and film confab this week.
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