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Scandal-Hit Japanese Talent Agency Johnny and Associates Renamed as Starto Entertainment

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variety.com

Patrick Frater Asia Bureau Chief Johnny & Associates, the Japanese talent agency that has been embroiled in a huge sexual abuse scandal, is rebranding itself as Starto Entertainment.

The name is derived from the words ‘star’ and ‘to’ implying “to head toward the future,” the group said on Friday. “It is an expression of our commitment to all our artists current and yet to come, with whom we inaugurate a new era in accordance with their individual talents and personal goals,” the group explained.

Johnny & Associates was for many years the most powerful talent shop in Japan, creating idol groups such as Snow Man, and leveraging its male performers into film and TV roles.

It was brought low by a scandal relating to its founder Johnny Kitagawa who abused young male performers over a period of decades before his death in 2019.

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