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SAG-AFTRA Urges Support for Record Label Deal Allowing ‘Ethical’ Use of AI Voices

Gene Maddaus Senior Media Writer SAG-AFTRA is urging members to support a new agreement with the major record labels, which establishes conditions under which singers’ voices can be replicated with AI. The union announced a tentative agreement with the labels — including Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group — on Friday, saying that it provides for “ethical and responsible” use of artificial intelligence. The agreement follows the union’s contract with the major studios, which ended last year’s actors strike, and which set terms for AI use in TV and film.

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