Premium Streaming The Future In India, Says Amazon-Ordered Research
deadline.comPremium streaming in India is expected to contribute around 50% to new revenue growth for the country’s video economy, according to a report from Media Partners Asia (MPA) commissioned by Prime Video India.
India’s streaming VOD sector is projected to create 280,000 jobs by 2028, with a potential for over 330,000, and is now comparable to other media sectors in terms of investment.
However, the report noted that the sector needs to take key steps to continue its ascent. This includes expanding modern production facilities beyond major urban centers, as well as fostering collaboration for infrastructure development.
Other important areas for the sector’s growth include cultivating technical talent through training programs and academic partnerships, and intensifying efforts to combat piracy and protect intellectual property in the country.
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