Disney Taps Mike White to Lead Metaverse Strategy
Todd Spangler NY Digital EditorDisney CEO Bob Chapek installed veteran exec Mike White into a new role coordinating the Mouse House’s “metaverse” efforts going forward.White, who has worked at Disney for a decade, is assuming the new role of senior VP of next generation storytelling and consumer experiences at the Walt Disney Co., responsible for connecting the dots among the company’s initiatives that blend “physical and digital worlds,” Chapek wrote in a memo to staff, obtained by Variety. White adds the metaverse role that to his existing duties leading consumer experiences and platforms in the Disney Media & Entertainment Distribution (DMED) division, overseeing the technology strategy, engineering and product teams charged developing digital experiences across brands including ABC, ABC News, Disney, ESPN, FX, Marvel, National Geographic and Star Wars.