Molly Murphy Set as New President of Universal Creative
thewrap.comexclusively reported.In her role as President, Universal Creative, Murphy will develop and lead the longterm vision and strategy of Universal Creative while overseeing daily operations, creative development and project delivery globally.
Murphy will also collaborate with leaders across the organization to accelerate delivery of cutting-edge creative.Murphy joins Universal from Gensler, a global architecture, design and planning firm where she served as Principal and Co-Managing Director of Gensler New York.
While there, she co-founded Gensler’s Digital Experience Design practice, which uses interactive and visualization technologies and specialized software to enhance physical spaces and create immersive experiences.Murphy’s hiring comes as Universal Orlando readies their massive new theme park Epic Universe, which is due to open in 2025 and is said to house lands dedicated to Nintendo, How to Train Your Dragon, Universal Monsters and Harry Potter.Universal Orlando is currently readying the release of a new Minion-themed attraction at Universal Studios Florida following the transformation of the surrounding area into “Minion Land.” Meanwhile, at Universal Studios Hollywood, Super Nintendo World opened earlier this year.“Molly has an energy and a set of proven capabilities that will further enhance our ability to deliver the most immersive stories and experiences to our guests,” said Mark Woodbury, Chairman and CEO, Universal Destinations & Experiences. “Our focus on expanding the Universal brand to new people, in new places and on new platforms is well underway.
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