Mexican Exhibition Giant Cinemex Set to Bow Berlin Winner ‘Adolfo,’ Another Step in the Consolidation of Emerging Auteur Sofía Auza
variety.comJohn Hopewell Chief International Correspondent A Berlin Generation Crystal Bear winner and the first foray into film of the Fremantle-backed The Immigrant, Sofía Auza’s “Adolfo” saw its premiere Monday night in Mexico City.
With Fremantle handling international distribution, “Adolfo” has a lot to celebrate. Auza’s first feature, it also took best feature at Stockholm, screened as opening night film at last year’s TIFF Next Wave Festival and, testing home market waters, scooped best actress for Rocío de la Mañana at Mexico’s Guadalajara Festival in June.
Now, via Cinemex, Mexico’s second biggest exhibition chain, “Adolfo” will hit 12 theaters around Mexico on June 6. A platform release via Cinemex expands in its second week to another 12 locations. “Adolfo” will play upscale Premium and Platino theaters on the Cinemex circuit, “It’s really important for a relatively small film to have a commercial release, to see the reaction of audiences.
It’s not so common for a film this size to have one,” said Camila Jiménez-Villa, The Immigrant CEO and co-founder with Silvana Aguirre, head of development. “Adolfo’s” bow also raises other key issues for the film industry in Mexico and beyond. Consolidation of An Emerging Auteur A tribute to friendship, “Adolfo” begins with a cute-meet harking back to classic Hollywood.
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