Netflix, Amazon and Disney Adopt Self-Regulation Tool Kit as Indian Streamers Await Government Guidelines
Naman Ramachandran Disney Plus Hotstar, Amazon Prime Video and Netflix are among 17 operators in India which have adopted an ‘implementation tool kit’ intended to enhance a video streaming industry self-regulation code that they signed last year. In doing so they hope to head off further intervention from the federal government.Other signatories of the ‘Universal Self-Regulation Code for OCCPs (Online Curated Content Providers),’ created by the Internet and Mobile Association of India (IAMAI) include ZEE5, Viacom 18’s Voot, SonyLiv, MX Player, Jio Cinema, Eros Now, ALTBalaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play.However, India’s Ministry of Information & Broadcasting, under whose purview the streaming