McDonald’s Veteran Alycia Mason Named CEO of GroupM’s Wavemaker U.S.
variety.comBrian Steinberg Senior TV Editor Alycia Mason was named CEO of GroupM’s Wavemaker agency, where she will seek to use her experience as a McDonald’s marketing executive to woo new clients to the large media-investment operation.
Mason was most recently Field Vice President at McDonald’s, helping to support 1,000 restaurants. Prior to that, she was the restaurant chain’s first chief U.S.
customer experience officer, a role that had her leading digital experiences through the company’s apps, delivery services and in-restaurant kiosks.
She also worked as a vice president of digital customer experience and media. “In my career, I have always been passionate about leading brands and teams throughtransformative industry change, and this next chapter will be no exception,” said Mason, in a statement. “I am drawn to Wavemaker’s inventive culture and am excited to lead the industry-leading talent whoconsistently push the boundaries of the modern media experience.
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