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Kadokawa CEO Natsuno Takeshi Eyes Diversification, Taiwan Expansion: ‘I Envy You, Taiwanese Creatives’

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variety.com

Patrick Frater Asia Bureau Chief Japanese entertainment conglomerate Kadokawa is seeking to double its international revenues through a strategy of diversification and localization.

Taiwan is expected to be a key plank in the outreach, executives at the Taiwan Creative Content Fest (TCCF) heard on Tuesday. “Currently 20% of Kadokawa’s revenues come from outside Japan.

I want to get this figure to 40%,” said Natsuno Takeshi, CEO Kadokawa Corp. Kadokawa has its roots in publishing of comics and other fiction and also has deeply-established roots in film production and distribution.

Change within the group took a leap forward in 2014, when Kadokawa struck and equal party merger with Dwango, an IP company and owner of the Niconico online company.

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