Netflix and Disney+ Lead as Taiwan Adds SVOD Subscribers in Third Quarter – Study
variety.comPatrick Frater Asia Bureau Chief Subscription video subscriptions in Taiwan increased by 315,000 in the July to September quarter, to reach 5.8 million, according toa new research report.
Netflix and Disney+ were responsible for the bulk of the growth. The “Online Video in Taiwan” report from consultancy Media Partners Asia and its AMPD Research sister company showed premium VOD engagement and subscriptions were up 6% quarter on quarter.
Premium VOD accounted for 20% of total time spent by Taiwanese consumers on online video. YouTube maintains leadership with 67% of total online video viewership, though its share was down three percentage points as TikTok (12% of viewership) gained traction in the market.
In terms of engagement (or time spent) LineTV leads the premium VOD category in Taiwan with an 18% share, ahead of Netflix (15%) and Disney+ (9%).
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