Brazil’s Globo Sells First International Remake Rights of ‘Brazil Avenue’ to Turkey’s Ay Yapım (EXCLUSIVE)
variety.comAnna Marie de la Fuente Brazilian media giant Globo has sold the first international adaptation rights to its biggest telenovela hit in recent years, “Brazil Avenue” (“Avenida Brasil”) to Ay Yapım, one of the most prominent daily series producers of Turkey.
Madd Entertainment, a joint venture of Medyapim (“Mother”) and Ay Yapim (“Endless Love”), will distribute the adaptation worldwide.
The unprecedented agreement allows for Ay Yapım to make some changes as long as it adheres to the telenovela’s main storylines.
Globo Studios will be on hand as a consultant. The International Emmy-nominated soap has already been sold to more than 140 territories so a Turkish adaptation would further expand its reach. “We are betting on selling formats to bring our productions to new audiences and in different ways.
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