Angela Colla: Celebs Rumors

Anna Marie de la Fuente Brazilian media giant Globo has sold the first international adaptation rights to its biggest telenovela hit in recent years, “Brazil Avenue” (“Avenida Brasil”) to Ay Yapım, one of the most prominent daily series producers of Turkey. Madd Entertainment, a joint venture of Medyapim (“Mother”) and Ay Yapim (“Endless Love”), will distribute the adaptation worldwide. The unprecedented agreement allows for Ay Yapım to make some changes as long as it adheres to the telenovela’s main storylines.

William Earl Variety is pleased to welcome thought-leaders at the forefront of the global TV industry to share their strategies for success. Angela Colla, Head of International Sales, Globo; Carol Hanley, President, Whip Media; Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, Inc.; Miquel Penella, President, Streaming Services, AMC Networks; Rodrigo Mazón, EVP & GM of SVOD, Univision; and Jeff Shultz, Chief Strategy and Business Development Officer, Paramount Streaming, sit down with Variety International Editor, Manori Ravindran, for the panel discussion “Have Content, Will Travel: Strategies for Building a Global TV Audience,” airing March 29 in the Variety Streaming Room.  “Today’s streaming age is creating new possibilities for content to gain traction worldwide. In this highly competitive market, being armed with data capable of determining what titles have the strongest appeal — and why — is a major competitive advantage,” said Carol Hanley, President of Whip Media. Streaming has upended the business in a way no one ever imagined, but these companies are learning and creating strategies that will allow their businesses to expand in the years to come.