AMC Theatres will now offer tiered pricing based on seating location, per a new initiative called Sightline at AMC. The model, which has launched in select markets already, will continue expanding to all AMC and AMC Dine-In locations by the end of this year.Sightline at AMC — which includes Standard, Value and Premium levels — will be applied to all showtimes after 4 p.m., but will not be available on discount Tuesdays.
Standard Sightline encompasses the majority of the seats in a theater and will be available at the traditional cost of a ticket.
Meanwhile, Value seats — which will only be available to AMC Stubs members and the free-tier Insider membership — are located in the front of the auditorium, include select ADA seats and are available at a lower price point.
Preferred Sightline includes seating at the middle of the theater and will be priced at a premium to Standard Sightline, except for AMC Stubs A-List members who can access them at no additional cost.
Read more on thewrap.com
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