Theater chain AMC Entertainment is now shifting ticket prices depending on where seats are located in theaters in an initiative called Sightline AMC.
The seating selections based on their sightline of the movie screen within the auditorium include Value Sightline, Standard Sightline and Preferred Sightline sections.
Standard Sightline, the most common, is sticking to the traditional ticket cost. Value Sightline seats are primarily in the front row of the auditorium, and cheaper.
Preferred Sightline seats are typically in the middle of the auditorium and cost slightly more than Standard seats. Stubs A-List members will have the Preferred Sightline premium waived to encourage membership in its loyalty program.
Read more on deadline.com
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