Sleaford Mods have released a new single, ‘So Trendy’, which features guest vocals by Jane’s Addiction‘s Perry Farrell.‘So Trendy’ is the latest cut from the duo’s new album, ‘UK Grim‘, released this Friday (March 10).The track is described in press material as “an insistent electro mirror on a world obsessed by looking into their phones and manipulating the visual echoes coming back”.Sleaford Mods’ vocalist Jason Williamson explained of the link-up with Farrell. “Perry got in touch and said he wanted to work with us.
He’s a really cool guy and his back catalogue clearly speaks for itself, so we jumped at it, and ‘So Trendy’ grew from there.”Accompanying the single is a music video created by director John Minton (Portishead, The Pretenders), who used Generative AI to place the band (completed by Andrew Fearn) and Farrell in a retro video game-like world that reflects the song’s themes.“’So Trendy’ concerns itself with the ongoing polarisation of living life through smart devices,” Williamson added of the single’s lyrics. “The daily experience is a series of passwords or facial recognitions that lead us into familiar Arenas of consumer marketing and conformity.”Meanwhile, ‘UK Grim’, the band’s seventh album proper as a duo (although 12th if counting earlier rarities), will sees its release backed by a second SMTV special.
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