The England Lionesses defeat to Spain in the Women’s World Cup Final was watched by a peak of 14.4M people yesterday across the BBC and ITV.
Coverage was shown on both channels for the first time in the women’s game but couldn’t match the record from last year’s Euros final of a 17.4M peak, or the plus-20M who watched the men lose to Italy in the Euros final.
The UK audience was well ahead of the previous women’s World Cup final between the U.S. and the Netherlands, however. The vast majority – around 12M peak – watched on the BBC, according to Barb data from overnights.tv.
The two public broadcasters have been sharing coverage throughout, as per normal arrangements with major soccer competitions.
Read more on deadline.com
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