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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Disney+, Max and Hulu Bundle Reflects a ‘Restructuring’ of Streaming Viewing, Warner Bros. Discovery Chief Says

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variety.com

Todd Spangler NY Digital Editor Netflix used to say its goal was to become HBO faster than HBO could become Netflix. Well, Netflix succeeded on that front.

Now Warner Bros. Discovery — in partnership with Disney and others — is looking to recomposite a cable TV-style streaming bundle to gain greater scale before Netflix gets even farther ahead of legacy media companies.

David Zaslav, Warner Bros. Discovery’s CEO, speaking on the company’s Q1 earnings call Thursday, described streaming as “a generational disruption” to the industry.

WBD’s just-announced deal with Disney to introduce a three-way bundle comprising Max, Disney+ and Hulu starting this summer in the U.S.

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