Rolling Loud Goes All In on Travis Scott Amid Global Expansion
Ethan Shanfeld Childhood friends Matt Zingler and Tariq Cherif passed the time in South Florida by throwing parties. Soon, those parties turned into scrappy live music events, which then became well-oiled monthly showcases featuring now A-list artists like Kendrick Lamar. In 2015, the duo organized the inaugural Rolling Loud festival, which filled a vacuum left by floundering rap fest Rock the Bells and, in just eight years, has become the world’s biggest live hip-hop event. This year, Rolling Loud is making big moves — and taking a big bet. The fast-growing rap brand is not only expanding its global reach, with new events in Germany and Southeast Asia, it’s also putting its money behind Travis Scott, who will headline all the 2023 dates that have been announced thus far, including Munich, Rotterdam, Portugal, Thailand — and Los Angeles, taking place this weekend (March 3-5) at the brand new Hollywood Park festival grounds (the L.A. show has not yet sold out but is expected to).