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Peter Bart: What Will The Box Office Business Learn From ‘Barbie’?

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deadline.com

The film festivals can always be counted on to deliver surprise hits at this time of year, but meanwhile Hollywood must deal with another issue: Its Barbitude hangover.

Barbie’s billions will importantly impact upon how decision-makers frame future strategies on budget, content and promotion.

The megahit could also cast a pink cloud over awards season: Will message-minded Academy voters levitate Barbie to the same somber stratum as Nomadland?

Further, will Greta Gerwig, its auteur, become a victim of the Tom Cruise syndrome – a filmmaker-star whose work we are encouraged to admire but not honor?

Read more on deadline.com
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