Tubi’s Super Bowl 2023 commercial pranks fans, who didn’t take it well
nypost.comstreaming service dropped a 15-second ad on Sunday entitled “Interface Interruption,” that fooled viewers into thinking they missed part of the big game.The commercial began with Fox Sports announcers Kevin Burkhardt and Greg Olsen speaking and it looked like the football event was back on.However, in a flash, it appeared as though someone was flipping though Tubi’s viewing library on the TV app for something to watch.People were confused and believed they had lost their TV remote and were missing the Kansas City Chiefs defeat the Philadelphia Eagles, 38-35“No, you didn’t sit on the remote.
But on Super Bowl Sunday, we fooled audiences into thinking they did,” the company captioned their ad when it was posted on YouTube yesterday.Fans’ jaws dropped down when they saw Tubi’s commercial and weren’t happy with the video.“That Tubi commercial came on & I yelled at every single person in this room,” someone tweeted after its airing.Tubi should be sued for this pic.twitter.com/eHhU7Bmmzs“Tubi should be sued for this,” added another angry fan.The “Morning Brew “Twitter account joked that “Tubi really paid 7 mil to make us all think we sat on the remote…”A viewer chimed in: “I almost threw out my tv during that Tubi commercial.
I thought I was hacked.”One user was impressed, noting how Tubi’s marketing team was smart. “Now, that Tubi commercial had some people about to throw hands.
Another great example of INCREDIBLE marketing,” they said.They continued: “Tubi made us upset thinking we were about to miss the game (trying to find the remote) all while showcasing their platform.
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