Rebecca Rubin Film and Media Reporter “Creed III” emerged victorious at the box office with its impressive $58.7 million debut, setting a franchise record while dethroning two-time champ “Ant-Man and the Wasp: Quantumania.” It’s also a big win for theater owners, who are banking on the good fortunes to continue in March with upcoming releases “Scream VI,” “Shazam: Fury of the Gods” and “John Wick: Chapter 4.” Heading into the weekend, “Creed III” was projected to earn $36 million to $40 million, which already would have been enough to establish a new high-water mark.
The first “Creed,” which re-launched the decades-old “Rocky” films in 2015, powered to $29.6 million, while its 2018 sequel “Creed II” opened to $35.5 million.
But the third installment, directed by series star Michael B. Jordan in his feature filmmaking debut, got a boost from stellar reviews and strong audience scores.
Initial ticket buyers, who awarded the film an “A-” CinemaScore, were 63% male while 55% were between the ages of 18 and 34. “Creed III” also benefitted from pricer Imax tickets (a huge 38% of business came from premium large format screens), as well as a better-than-expected turnout on Friday with $22 million alone. “Michael did an excellent job launching this film and, in doing so, offer further proof that the box office is back and ready to support this year’s strong, diversified slate,” says Imax CEO Rich Gelfond.Read more on variety.com
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