A sleek theater from Look Dine-In Cinemas opened this weekend in NYC (or reopened at the former Landmark) on West 57th Street.
Wood, windows and well-stocked bar, it’s the face of exhibition that wants to grab moviegoers and keep them. The look is mid-century modern.
Each Look location (there are 12) “is customized. But this is our design aesthetic. I’m embarrassed to admit this, but lot of it…looks like my home.
I’m trying to really get a comfortable feeling,” CEO Brian Schultz told Deadline. “You have to sweat these details.” The theater on the Hudson River in the Durst Organization’s Bjarke Ingels-designed Via 57 West building opens with Guardians of the Galaxy Vol.
Read more on deadline.com
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