In Wake Of Huge ‘Inside Out 2’ Debut, CineEurope Kicks Off Riding Wave Of Positive Emotions — But Need For More Movies Continues
deadline.comAt the top of an executive roundtable kicking off CineEurope in Barcelona on Monday, Paramount’s President of International Theatrical Distribution Mark Viane gave a shout-out to the massive opening of Disney/Pixar’s Inside Out 2. “If anyone is here from Disney,” he said to the audience, “congratulations, you really helped kick-start the summer.” Relief is not an emotion portrayed in the sequel, which exceeded expectations with a $295 million global bow, but it might as well be standing right alongside joy in the minds of the industry.
There’s a sense of “phew” among some execs here, while some said they expected a turnaround to hit, while many also lament a negative narrative that’s been surrounding the industry overall.
As one studio exec said to me Sunday about IO2, “People needed this, especially going into CineEurope.” The conference annually brings together international (largely European) exhibitors and the Hollywood majors to check out what’s on deck for the coming year, and discuss the state of the industry.
An international exhibitor told me this morning that they had been waiting for something to turn the situation in the right direction. “Movies have a floor and sometimes no ceiling, like (Inside Out 2). … It feels good to have it back.” Enthused another when I asked if they were feeling good today, “I mean, how could you not?” And yet, amid the one-two punch of successful worldwide releases that started with Sony’s Bad Boys: Ride or Die the previous weekend, the need for a consistent flow of movies remains.
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