EXCLUSIVE: Hybe America has elevated James Shin to the role of President of Film and Television for both the company and its Scooter Braun subsidiary SB Projects, where he’s worked for seven years, most recently serving as EVP, Film & Television.
Shin’s promotion comes after two years of work with Hybe, which acquired music magnate Braun’s Ithaca Holdings in 2021, in a deal valued at more than $1B.
In his new role, he will continue to spotlight projects at the intersection of music, film, television and new media, guiding and consulting, to start, on Hybe and Geffen Records’ newly announced Netflix music docuseries, The Debut: Dream Academy.
Marking the first-ever partnership for the companies, the project was instrumental in bringing together the music video for the hit single “New Jeans” from South Korean girl group NewJeans, which showcased IP related to Warner Bros Discovery’s belved animated franchise The Powerpuff Girls.
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