‘Hollywood 2.0’: How the Rise of AI Tools Like Runway Are Changing Filmmaking
variety.comJazz Tangcay Artisans Editor When “Everything Everywhere All At Once’s” visual effects artist Evan Halleck was working on the rock universe scene, he brought in cutting-edge artificial intelligence tools from Runway — such as the green screen tool that removes the background from images. “It was cutting things out better than my human eye was, and it gave me a clean mat that I could use for other things.” From the rise of deepfake technology to AI being used to generate scripts, AI is on the rise.
It’s faster, cheaper and Halleck says, on a film like the Oscar-nominated A24 film, “Rotoscoping, in my opinion, has been a very slow and painful process.
So, it was nice to automate things.” For the film’s rock scene, Halleck says, “We used a green screen tool. Pulleys pushed the rocks, gravel and sand forward.
But when I was cutting those things out of the shot, things were not clear.” Not only did he have a tight deadline, but the VFX team on the film was small — made up of eight people — so he sought out alternatives that would speed things up and turned to Runway CEO Cris Valenzuela, who helped build the tools.
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