Global Streaming and TV Market Revenues Set To Reach $700 Billion for 2023
variety.comLiza Foreman The global TV and streaming market is estimated to be worth $700 billion globally in 2023, with $164 billion earmarked for investment in programming, according to a Mipcom presentation last Wednesday by Omdia research analyst Tim Westcott.
The $700 billion figure is based on combined revenues from advertising, subscription and public revenue, Westcott told audiences gathered at the leading TV confab.
The figure is up 77% from $394 billion total in 2010. The results are part of research, soon to be published, by Omdia on the global programming market, Westcott told Variety, following the 30-minute event. “We have estimated the size of the TV programming market worldwide,” he said. “We did this research from the ground up, estimating spending by broadcasters, channels and platforms in 119 countries.
Importantly, we are looking at commissioning spend, and of course a lot of the deficit between this spend and total production value is being financed by producers and distributors.” From this $700 billion global tally, online subscriptions are expected to make up 47% of the total compared to 45% in 2010; advertising accounts for 48%, compared to 45% in 2010; public revenues will drop to 5% from 10% in 2010, the report said.
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