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Just 2% of Black Friday deals were cheapest on the day last year, says watchdog

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Just two per cent of Black Friday deals were at their cheapest price on the day of the sales event last year, according to a study by a consumer watchdog.

Which? said the vast majority of deals - 86 per cent of them - were cheaper or the same price at other times and warned that offers 'should be taken with a pinch of salt'.

The consumer group analysed 208 Black Friday deals last year at eight major home and technology retailers – Amazon, AO, Argos, Boots, Currys, John Lewis, Richer Sounds and Very.

The study looked at their prices every day in the six months before and after the sale day on November 25 - the day Black Friday was held in 2022.

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