Fans devastated as Nestle confirms it's discontinuing Caramac bar
manchestereveningnews.co.ukCaramac lovers are upset as Nestle has confirmed that they will stop making the caramel-flavoured bar after 64 years. Nestle explained that due to falling sales, they had to make the tough decision to discontinue it.
Nestle said in a statement: "We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and unfortunately we had to make the difficult decision to discontinue it." "We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers' tastebuds." READ MORE: B&M asks 'do we need to say more' as customers go wild over new product Read more top stories from the Manchester Evening News here. Caramac, which was launched in the UK in 1959 by original manufacturer Mackintosh, is not a chocolate bar because it does not contain cocoa.
The bar was made in Norwich until 1996, when it moved to Nestle's factory in Fawdon, near Newcastle upon Tyne. Nestle, whose headquarters are in Switzerland, confirmed last year that it planned to close the Fawdon site and move production overseas.
The decision sparked a flurry of social media posts, with one fan posting to X, formerly Twitter: "What. Please. God. No! Nestle please tell me you're not ditching #caramac it's the only 'chocolate' I eat!
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